When technology leads businesses
From Segway’s stumble to fintech’s rise in Kenya and Nigeria, the lesson is clear: innovation works best when it solves real problems and aligns with business vision. In today’s hyperconnected world, technology and business are in constant dialogue, each influencing the other in a race to meet evolving consumer demands and market pressures. Yet in that race, there is a critical question every leader must ask: when should technology lead the business, and when should it follow? There are moments when technology rightfully takes the driver’s seat. Breakthrough innovations have historically created entirely new markets — from the personal computer to the smartphone to blockchain in global remittances. In 2013, Google unveiled Google Glass—a bold leap into wearable tech. The engineering was remarkable, but the market wasn’t ready. Privacy concerns, unclear use cases, and an awkward design left it more of a cultural curiosity than a commercial success. Fast-forward to today, and Apple’s Vi...